Improve local SEO with our Google Business Profile Dashboards
Your Google Business Profile is generating data every day. Profile views, search terms, customer calls, direction requests, photo clicks. But you’re stuck logging in to check numbers one metric at a time.
Our Google My Business dashboards bring everything together in one view, so you can spot what’s working and fix what’s not.
Google Business Profile Dashboard Templates
Ready-made, fully customisable Google Business Profile Data Studio templates. Connect your data and get instant clarity in minutes.
What is a Google My Business Dashboard?
A Google My Business dashboard is a reporting tool that takes all the data from your Google Business Profile and presents it in one clear, visual view. Instead of jumping between reports and manually noting numbers, profile views, customer interactions, search impressions and review scores, it’s right there, updated automatically.
You’ll be able to track what matters most to you to understand how you can improve your local SEO. With our Google Business Profile data studio dashboards, you can get instant insights around listings performance without having to deal with fiddly CSV files or a difficult UI.
Why use our Google My Business Dashboards?
Stop logging in to check numbers
Your Google Business Profile data is refreshed and ready when you are. No more logging in every morning to see what changed. One dashboard, everything updated automatically.
See what’s actually driving local traffic
Understand which search terms are bringing people to your profile, whether they found you directly or through discovery, and which actions they took.
Keep an eye on your reputation
Monitor your review count, average rating and how they change over time. Know when your reputation takes a dip before it becomes a bigger problem.
Share performance without the back-and-forth
Send clients or stakeholders a live link to their dashboard and let them check in whenever they like. No need to export data.
Connect your Google Business Profile in minutes
Getting started is straightforward. Link your Google Business Profile as a data source in Data Studio, apply our dashboard template and you’re done. No code, no complex setup. Just your data, presented clearly from day one.
- 1
Find the right template
Have a look through the Google Business Profile range and pick whichever report you want.
- 2
Link your Business Profile
Inside Data Studio, point the template at your Business Profile account and grant access. Nothing to install, nothing to configure.
- 3
Job done
Reviews, searches, calls and direction requests pull through on their own. Rebrand it, hand it to a client, or send it as a PDF.
What's tracked in our Google My Business Dashboards
- Reach
Profile views
See how many people visited your Google Business Profile in any given period. Split by search and maps, on mobile and desktop, to you know exactly where your visibility is coming from.
- Engagement
Interactions
See what people do when they land on your profile. Whether they call, visit your website or ask for directions. This gives a clear view of the interest in your business and how optimised your listing is.
- Reach
Searches
These are the exact search terms that people used to find your business. They give you an insight into customer intent split into brand terms, discovery keywords, and product or attribute queries.
- Engagement
Website clicks
The numbers of times users click the website link on your listing. This gives you a good indications into whether prospects are interested in buying or learning more about your brand.
- Engagement
Calls
The number of times a user clicked the"call" CTA on your listing. If you're business operates around users calling you, high volume calls show strong engagement with prospects looking to book or learn more about your business.
- Engagement
Direction requests
The number times a user searches for directions to your business. A strong sign of local intent. Stores can use this data to understand when busy periods are and better prepare for higher footfall in stores.
- Efficiency
Bookings
Tables reserved or appointments made through your listing. This is only relevant for certain businesses. Important for capturing demand easily with a frictionless experience. A low number of bookings could mean, prospects prefer more info from your website before booking, or. a lack of information on your listing.
- Efficiency
Average rating
Your average rating out of 5, based on reviews from customers. This acts as the source of credibility for your business and influences Google's local ranking algorithim. The higher the rating, the higher you'll likely be for relevant search terms on maps. Creating a positive experience for customers is vital to securing a high rating.
- Quality
Reviews
Testimonials from customers posted on your profile. The score provided here by customers, is what impacts your average rating. This user-generated content is powerful for Google and for the credibility of your business. This insight can help you understand your current customer experience, and where you could potentially improve things.
And more in every template
Each template is packed with the exact metrics you need. Browse our full range to find the right fit for your campaigns.
Google Business Profile articles
FAQs
What is a Google My Business dashboard?
A Google My Business dashboard is a visual reporting tool that pulls data from your Google Business Profile into one clear view. It tracks metrics like profile views, customer actions, search impressions and reviews. All so you can understand your local SEO performance without logging in every day.
What data does a Google My Business dashboard show?
Our dashboards track profile views, search impressions (direct and discovery), customer actions (calls, website clicks, direction requests), photo views, review count, average rating, Q&A engagement and post performance. All of which, you can tailor to suit your business needs.
Do I need a Google Business Profile to use these dashboards?
Our dashboards connect directly to your Google Business Profile as a data source in Data Studio, so you will need an active, verified profile to pull your performance data through.
How do I connect my Google Business Profile to Data Studio?
You connect your Google Business Profile as a data source inside Data Studio. Once connected, our dashboard template maps your data automatically. It only takes a few minutes and you don’t need any technical knowledge to set it up.
Can I use the dashboard for multiple locations?
Yes! If you manage multiple Google Business Profile locations, you can use our dashboards to view each location individually or build a combined view. It’s ideal for agencies managing local SEO across multiple clients.
Can I share the dashboard?
Absolutely. Data Studio dashboards come with a shareable link, so you can give clients or stakeholders view access to their performance data at any time. Much cleaner than monthly report emails.
How often is the data updated in the dashboard?
Your Google Business Profile data is refreshed each time the dashboard is opened, so you’re always looking at the most current data available from your profile.
Is a Google My Business dashboard useful for agencies?
Agencies managing local SEO for multiple clients will find these dashboards particularly useful. You can create individual dashboards per client, share them directly and clearly demonstrate the impact of your work without exporting a single spreadsheet.
Does the dashboard track Google reviews?
Our dashboards track your review count and average star rating over time. You’ll be able to see trends in your reputation and spot any drops before they become a bigger problem for your business.
Can I use this dashboard if I'm a small local business?
Our Data Studio Google My Business dashboards are designed for anyone who runs a Google Business Profile. From single-location independents to multi-site enterprises. If you want to understand your local performance without spending hours in the native interface, this is for you.