Truly understand ad performance with our Google Ads Dashboards
Spending more time pulling reports than actually improving them? Our Google Ads dashboards give you instant clarity on what’s working.
Quality score, product performance, keywords driving conversions. All so you can get back to doing the stuff that actually moves the needle.
Google Ads dashboard templates
Ready-made, fully customisable Data Studio templates. Connect your data and get instant clarity in minutes.
Your whole Google Ads account, 15 pages deep. 140+ charts covering campaigns, search terms, impression share, audiences, locations and devices. Every metric against the previous period; five full reports against last year.
£125.00
Understand campaign performance easily with our Google Ads One Page summary Data Studio (formerly Looker Studio) template. Track ROAS, Sales, Leads, budget, and other key metrics with ease.
£50.00
What is a Google Ads Dashboard?
A Google Ads dashboard is a clear overview, transforming complex ad data into clear, visual snapshots of your account. See exactly how your campaigns, ad groups, keywords, and creatives are performing, all in one place. Instead of navigating through multiple reports in the Google Ads UI, these dashboards are user-friendly and easy to use.
You’ll be able to track the KPIs that matter most to you, such as clicks, conversions, CPA, ROAS, and more to get to grips with what’s working and what isn’t. With our Google Ads Data Studio dashboards, you can get instant insights around all your campaign types without having to deal with fiddly CSV files.
Four benefits of Google Ads dashboards
Complete campaign visibility
No need to click into each campaign to get to the nitty-gritty in performance. Track all Google Ads campaigns in one dashboard.
Track key metrics
Understand your target CPA, ROAS, and Gross profit holistically and at the campaign level. Easily drill down on key metrics.
Save time
If you're manually exporting CSV files to manipulate the data, it can take hours. Having a holistic view means you'll be able to spot where detailed analysis is required more quickly.
Clear communication with all
Sharing quick insights on Google Ads campaigns got a lot easier. No more screenshots and real-time data for all stakeholders.
How to set up Google Ads Data Studio Dashboards
- 1
Purchase your template
Browse our Google Ads templates, choose the one that fits your needs, and complete checkout. You'll get instant access.
- 2
Connect your data source
Open the template in Data Studio, select Google Ads as your data source, and authorise access. No code required.
- 3
You're all set
Your data flows through automatically. Customise, share with clients, or export. Your dashboard is live and updating in real time.
What metrics can you track with our Google Ads dashboards
- Reach
Impressions
The total number of times your ad was shown. This is important in understanding the total reach of your ads. Fluctuations could be indicate a wider problem with the setup.
- Engagement
Clicks
The total number of times someone clicked your ad. Whether that's a headline, ad extension, or CTA on a display or video ad. Low clicks despite high impressions? Your ad copy or creative probably needs a rethink.
- Engagement
CTR
Clicks ÷ impressions = CTR. A high CTR means your messaging is landing. A low one means your ad copy or creative isn't compelling enough to stop the scroll. Compare across ad group themes to pinpoint where the biggest gains are.
- Cost
CPC
Total cost ÷ clicks = Avg. CPC. What you pay every time someone clicks. Costs vary by keyword competitiveness and quality score, so watch for volatility. A sudden spike could mean your ad quality has dropped, competitors are bidding harder, or you're paying for clicks that simply aren't converting.
- Results
Conversions
A conversion is any desired action after clicking your ad. Aa form submission, a purchase, a call. This metric tells you which ads, keywords and ad groups are actually delivering results.
- Results
Conversion rate
Conversions ÷ clicks = CVR. This shows how well your landing page converts clicks into customers. A low CVR usually points to a mismatch between your ad messaging and your landing page. A benchmark of 2–5% is a decent starting point, though it varies by industry.
- Efficiency
CPA
Total ad spend ÷ total conversions = CPA. What you pay for a single lead or sale. Know your target CPA before you launch and you'll always have a clear benchmark to optimise against. It's how you separate the campaigns worth scaling from those that drain budget.
- Efficiency
CPL
Total ad spend ÷ total leads = CPL. While CPA measures the cost of winning a customer, CPL measures the cost of capturing their interest. As long as your CPL sits below your profit per customer, you've got room to work with, especially if your lead-to-customer rate is strong.
- Efficiency
ROAS
Revenue ÷ cost = ROAS. How much you make for every £ spent on ads. It's your clearest signal for profitability and the number to reach for when deciding which campaigns deserve more budget.
- Quality
Quality score
Scored 1–10 by Google, quality score measures how relevant your ads and landing pages are to a given search. Score high, and you'll pay less per click and rank better. Score low, and you're paying a premium for poor positions. Use it to pinpoint exactly where to focus your optimisation efforts.
- Visibility
Search impression share
The percentage of eligible impressions your ads actually received. If it's lower than you'd like, your ads aren't showing as often as they could — usually down to budget constraints or low ad rank. Track it to see where you stand against competitors and how your campaign changes affect visibility.
And more in every template
Each template is packed with the exact metrics you need. Browse our full range to find the right fit for your campaigns.
Google Ads articles
FAQs
What tools can create Google Ads dashboards?
Data Studio is the primary tool for building customisable Google Ads dashboards. It’s what we have used to create ours! Google Ads and GA4 also offer pre-built reports and the ability to create custom dashboards to view ads data.
How do I connect Google Ads data to Data Studio?
Once you purchase one of our Google Ads Data Studio reports, choose Google Ads as a data source, authorise access, and then the charts and filters will populate with your Google Ads metrics.
Which metrics should I include in a typical Google Ads dashboard?
Key metrics include: clicks, impressions, CTR, average CPC, cost, conversions, CPA, ROAS, conversion rate, impression share, quality score, and search impression share.
Can I combine Google Ads data with other data sources?
Yes. That isn’t possible with our Google Ads dashboards as they’re pre-built for that data source. You can edit once purchased as you see fit to include GA4 and other data sources, for a more holistic view of ad performance.
How do I share a Google Ads dashboard with my team?
Easy one. Just hit Share in Data Studio, pop in your team’s email addresses and choose whether they can view or comment. Prefer a link? Grab a shareable URL instead. You can also export a PDF snapshot if someone just needs a quick update.
Can I schedule automatic email delivery of dashboards?
Yes. In Data Studio, you can schedule email delivery (daily/weekly) to recipients with a snapshot of the dashboard.
How often is Google Ads data refreshed in dashboards?
Data refresh depends on the data source and Data Studio; Google Ads data typically refreshes automatically within minutes to hours, but you can set auto-refresh intervals per data source.
What's the difference between a dashboard and a standard report in Google Ads?
Think of our dashboards as your command centre. Interactive, visual and designed so anyone can understand what’s going on at a glance. Standard reports in Google Ads are just rows of data. Our dashboards actually tell you a story.
How can I make dashboards actionable fast?
Keep it simple to start. Pick the KPIs that actually matter to you, set a date range, and let the colour-coded metrics do the heavy lifting. You’ll spot what needs attention without having to dig around.
Can I create dashboards for different clients or accounts?
Of course. With our dashboards, you can duplicate the report per account/client in order to easily distribute performance updates.
How do I handle data granularity and attribution in dashboards?
Zoom in or zoom out. Our dashboards let you view performance at account, campaign or ad group level, so you’re always looking at the right slice of data. For attribution, just make sure your conversion windows are set up correctly in Google Ads and the dashboard will do the rest.