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Google Ads Data Studio dashboard overview: cost, clicks, impressions, CTR, CPC, conversions, CPA and ROAS vs last period
Google Ads Data Studio dashboard summary page with setup guidance and a definitions table for CPC, CPM, CTR, CPA and ROAS
Google Ads Data Studio dashboard campaigns page: performance by campaign type, clicks vs CTR, and a campaign deep dive table
Google Ads Data Studio dashboard landing page report showing spend, clicks, conversions, CPA and CVR for every landing page
Google Ads Data Studio dashboard keywords page: performance by quality score and match type, with a keyword deep dive
Google Ads Data Studio dashboard search terms report ranking queries by spend, clicks, CTR, conversions and CPA
Google Ads Data Studio dashboard visibility page: impression share, top of page rate and absolute top rate by campaign
Google Ads Data Studio dashboard audiences page with spend and conversion pie charts and an audience deep dive table
Google Ads Data Studio dashboard locations report: spend by region, a conversions map and a location deep dive
Google Ads Data Studio dashboard device and demographics page showing spend by device, age and gender with conversions

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Google Ads Dashboard

Your whole Google Ads account, 15 pages deep. 140+ charts covering campaigns, search terms, impression share, audiences, locations and devices. Every metric against the previous period; five full reports against last year.
£125.00

One-time purchase · Instant access

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  • Instant download
  • Full customisation
  • Why choose Plott?
  • Built for speed. Connect your ad or analytics account and get insights flowing in minutes — no data wrangling required.
  • Made to impress. Send polished, white-label reports directly to clients — PDF, link, or scheduled email.
  • Yours to own. Fully customisable — swap colours, add your logo, tweak metrics to match your workflow.

The Plott Google Ads Dashboard template is a fifteen-page Data Studio template that turns your entire Google Ads account into a report you can read in one sitting. Connect your account and within minutes every headline metric: cost, clicks, impressions, CTR, average CPC, conversions, conversion rate, conversion value, CPA and ROAS. Laid out with period-on-period and year-on-year comparison already built in.

Underneath headline figures sit deep-dive tables. Campaigns and landing pages show you where spend goes and what converts. The search term report ranks every query you’ve paid for by cost, CTR and CPA. The visibility page gives you impression share, top-of-page rate and absolute-top rate by campaign and ad group. Audiences, locations and a gender-by-age demographic table show you exactly who is buying and who is only clicking.

Every page filters together. Pick an account, campaign, ad group, keyword or date range at the top and the whole report follows.

Built for PPC managers, agencies and business owners who need to report clearly and act quickly. Fully customisable: change the colours, add your own logo for white-label client reporting, and send it as a live link, scheduled email, or PDF. No spreadsheets. No manual exports.

File format

Data Studio URL
Delivery

Link on purchase
Data source

Google Ads
Connectors required

Google Ads connector (free native)

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9 Questions This Dashboard Answers

Stop digging through campaign manager. This template surfaces the answers you actually need.

01 How much am I spending on Google Ads, and what is it actually returning?
02 Which campaigns are driving conversions, and which are just spending?
03 What are people actually searching to buy me?
04 Which landing pages turn clicks into sales?
05 Do mobile visitors convert as well as desktop ones?
06 Which audiences should I be targeting, or excluding?
07 Which age and gender groups are worth bidding on?
08 Is this month better or worse than the same month last year?
09 Where in the country is my budget working hardest?

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Frequently Asked Questions

Got a question? We’ve got a straight answer.

Fifteen pages covering your whole account: an Overview of cost, clicks, impressions, CTR, CPC, conversion rate, conversions, CPA, conversion value and ROAS; Campaigns and Landing Pages; a Search Term report and an impression-share Visibility page; and Audiences, Locations and a device and demographics breakdown. Every headline metric carries both a previous-period and a year-on-year comparison.
Depth. The One-Page Summary puts your headline numbers on a single screen for a quick check or a client snapshot. This one adds thirteen more pages of detail underneath. All in aid of when you need to find the problem, not just spot it. If you report weekly, start with the summary; if you optimise weekly, take this.
Yes, on both. The Overview, Campaigns, Search Terms and Audiences pages have a year-on-year toggle that switches the comparison to the same dates last year. Google Ads makes you rebuild a report to do that; here it's one click.
If you want to see conversions, conversion rate, CPA, conversion value and ROAS need Google Ads conversion tracking configured. Without it those columns will read zero. If you're not tracking conversions yet, that's worth fixing before anything else in this dashboard is useful.
Data Studio has a free, official Google Ads connector built in. When you copy the template you'll be prompted to choose your account from a dropdown. Select it, and every chart, table and scorecard repoints to your data automatically. It takes about two minutes.
No. If you can use Google Drive, you can use this. Copy the template, pick your Google Ads account, and the report populates itself. The setup guide walks through every step. No code, no fuss.
Yes. Copy the template as many times as you need and point each copy at a different account. Useful if you're an agency reporting to several clients, or running more than one account yourself. There's also an account selector at the top of every page.
Absolutely. Swap our logo for yours, change the colours and fonts to match your brand, and move or remove any chart. White-label client reporting is exactly what it's built for.
One-time. £125 buys you instant access. No recurring fee, no seat limit, nothing to cancel.
Google Ads Data Studio dashboard overview: cost, clicks, impressions, CTR, CPC, conversions, CPA and ROAS vs last period
Google Ads Dashboard
£125.00
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