SEO dashboards to help grow your organic traffic
SEO results take months to show, which makes it hard to prove the work is paying off. Exporting Search Console data into a spreadsheet every month doesn’t help.
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Our SEO dashboards track rankings, clicks and organic traffic over time, so you can see the progress and show it to the people paying for it.
SEO Dashboard Templates
Plug in your site and see how it ranks before lunch.
What Is a SEO Dashboard?
An SEO dashboard shows how your website performs in organic search, as well as other channels. It combines Search Console data, such as clicks, impressions and ranking position, with GA4 data on what those visitors do once they arrive. The result is an SEO reporting dashboard that shows how visible you are and whether that visibility brings in business.
We build our SEO dashboards in Data Studio (formerly Looker Studio) and connect them to Google Search Console and GA4 using Google’s own free connectors. You’ll see which queries and pages drive traffic and how your rankings are trending over time. Running a local business? Our Google Business Profile dashboards cover your map listing too.
Why Use Our SEO Dashboards?
SEO is a long game, and it’s easy to lose sight of progress along the way. These dashboards keep the wins where you can see them.
No more exports
Search Console only lets you export 1,000 rows at a time, and never in the format you want. Connect it once and your report builds itself every month.
See which pages earn the traffic
Match every page to the queries it ranks for, the clicks it gets and what visitors do after they land. You'll know which content to update and which to leave alone.
Track rankings over time
Average position, clicks and impressions trended month by month.
Prove SEO is working
Show clients and stakeholders the growth in clicks and organic sessions against previous periods and year-on-year to show your efforts are working.
Connect your data in Minutes
- 1
Choose an SEO template
Find the dashboard that fits how you report, whether that's a quick overview or a detailed look at queries and pages.
- 2
Select your site
Make a copy, choose your data, then log in with the Google account that manages them.
- 3
Read your results
Clicks, rankings and organic traffic appear right away. Share it, brand it or schedule it to your inbox.
What's Tracked in Our SEO Dashboards
- Reach
Impressions
How often your pages appeared in Google search results. Rising impressions with flat clicks usually means you're ranking for more terms, just not high enough yet.
- Engagement
Organic clicks
The total number of clicks from the SERPs to your website. A clear measure of whether your pages are ranking for the right terms, and your metadata is enticing users to click.
- Engagement
Organic CTR
Clicks Ă· impressions = CTR. The percentage of searchers who click once they've seen your listing. A low CTR on a well-ranked page is often fixed with a better title tag and meta description.
- Reach
Average position
Where your pages sit in search results on average. Follow the trend over weeks and months, to understand if your efforts are paying off.
- Reach
Search queries
The actual terms being searched by users who land on your website. Review this regularly to ensure terms are relevant.
- Engagement
Top landing pages
The pages that bring in the most traffic. Understanding traffic is important, but it's vital to understand how they help drive sales or leads for your business.
- Engagement
Organic sessions
The total number of visits to your site coming from organic listings
- Engagement
Bounce rate
The percentage of organic visits that weren't engaged. A high bounce rate on a page ranking for the right terms can mean the content doesn't resonate with users.
- Engagement
Engagement sessions
A visit that meets any one of these three criteria: Lasts longer than 10 seconds, has a key event or has 2 or more screen or page views.
- Quality
Engagement rate
Engaged Sessions Ă· Total Sessions Ă— 100. the percentage of engaged sessions on your website or mobile app. The opposite of the bounce rate. A very important metric to understand if users are actually engaging with your content.
And more in every template
Each template is packed with the exact metrics you need. Browse our full range to find the right fit for your campaigns.