PPC dashboards to easily track campaign performance
Paid campaigns move fast, and need a vigilant eye on them to understand impact. When you’re jumping between accounts to find out what your spend delivered, optimisation gets pushed to the end of the day.
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Our PPC dashboards show spend, conversions and return for every campaign in one report, so you can make changes while they still count.
PPC dashboard templates
Ready-made, paid media Data Studio templates. Connect your ad accounts and check today’s performance
Your whole Google Ads account, 15 pages deep. 140+ charts covering campaigns, search terms, impression share, audiences, locations and devices. Every metric against the previous period; five full reports against last year.
£125.00
Understand campaign performance easily with our Google Ads One Page summary Data Studio (formerly Looker Studio) template. Track ROAS, Sales, Leads, budget, and other key metrics with ease.
£50.00
What is a PPC Dashboard?
A PPC dashboard measures how your paid media campaigns are performing. It shows what you spent, what that spend bought in clicks and conversions, and whether the return was worth it. Campaigns, ad groups, and keywords are visible in one view, saving you scrolling through the ad platform.
Our PPC dashboards are Data Studio (formerly Looker Studio) templates built by marketers who’ve reported on paid campaigns. Cost, CPA, ROAS and impression share are front and centre, with campaign and keyword tables underneath for when you need the detail.
Why you need our PPC Dashboards?
Less reporting, more optimising
Reports that used to eat into afternoons to build are ready the moment you need them. More time spent on optimisations to improve performance.
Every pound accounted for
See where your spend is going, what it returned from the account level down to your search terms. Wasted spend spotted in minutes.
Catch problems before they escalate
Jumps in your CPC, conversions down significantly, impressions suddenly going down. Fix issues within hours not days.
Straight answers
Show exactly what spend delivered in a clean, branded report that provides straight answers without the fluff.
Connect your ad accounts in minutes
Buy a template, connect your ad account in Data Studio and your campaign data loads automatically.
- 1
Grab your template
Browse our PPC templates, choose the one that fits your needs, and complete checkout. You'll get instant access.
- 2
Link your ad accounts
Make a copy of the template, choose your ad account from the list and approve access.
- 3
Start optimising
Spend, clicks and conversions load straight in. Set your date range and start looking for your next quick win.
What's tracked in our PPC Dashboards
- Cost
Ad spend
The percentage of eligible impressions your ads actually received. If it's lower than you'd like, your ads aren't showing as often as they could — usually down to budget constraints or low ad rank. Track it to see where you stand against competitors and how your campaign changes affect visibility.
- Reach
Impressions
The total number of times your ad was shown. This is important in understanding the total reach of your ads. Fluctuations could be indicative of a wider problem with the setup.
- Engagement
Clicks
The total number of times someone clicked your ad — whether that's a headline, ad extension, or CTA on a display or video ad. Low clicks despite high impressions? Your ad copy or creative probably needs a rethink.
- Engagement
CTR
Clicks Ă· impressions = CTR. A high CTR means your messaging is landing. A low one means your ad copy or creative isn't compelling enough to stop the scroll. Compare across ad group themes to pinpoint where the biggest gains are.
- Cost
CPC
Total cost ÷ clicks = Avg. CPC — what you pay every time someone clicks. Costs vary by keyword competitiveness and quality score, so watch for volatility. A sudden spike could mean your ad quality has dropped, competitors are bidding harder, or you're paying for clicks that simply aren't converting.
- Results
Conversions
A conversion is any desired action after clicking your ad — a form submission, a purchase, a call. This is the metric that tells you which ads, keywords and ad groups are actually delivering results.
- Results
Conversion rate
Conversions ÷ clicks = CVR. This tells you how well your landing page turns clicks into customers. A low CVR usually points to a mismatch between your ad messaging and your landing page. A benchmark of 2–5% is a decent starting point, though it varies by industry.
- Results
Conversion value
The total value of the conversions your ads drove. It lets you judge campaigns by the money they made rather than the number of actions.
- Efficiency
ROAS
Revenue Ă· cost = ROAS. How much you make for every ÂŁ spent on ads. It's your clearest signal for profitability and the number to reach for when deciding which campaigns deserve more budget.
- Efficiency
CPA
Total ad spend ÷ total conversions = CPA — what you pay for a single lead or sale. Know your target CPA before you launch and you'll always have a clear benchmark to optimise against. It's how you separate the campaigns worth scaling from the ones draining budget.
- Efficiency
CPL
Total ad spend ÷ total leads = CPL. While CPA measures the cost of winning a customer, CPL measures the cost of capturing their interest. As long as your CPL sits below your profit per customer, you've got room to work with — especially if your lead-to-customer rate is strong.
And more in every template
Each template is packed with the exact metrics you need. Browse our full range to find the right fit for your campaigns.